Africa Rising by Vijay Mahajan

From the back cover of Africa Rising: How 900 Million African Consumers Offer More Than You Think by Vijay Mahajan:

With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In Africa Rising...Vijay Mahajan reveals this remarkable marketplace in all its richness and complexity, and helps companies understand the massive opportunity it presents. Mahajan tells the stories that western executives and managers rarely hear: stories of African entrepreneurs, executives, and enterprises that are identifying powerful market opportunities and capitalizing on them. He teaches the lessons that Africa's successful and failing ventures have learned about succeeding on the continent...he uncovers what may be your largest untapped growth opportunity.