Can Southern firms break into export markets?

An Id21 paper stated that "...Southern firms can still break into export markets. Developing-country firms do export to markets with exacting standards for product quality, reliability of delivery, and consumer safety. Two crucial aspects of trade promotion for developing countries, however, are often overlooked:
* Non-manufacturing sectors, such as tourism and horticulture, generate significant employment and offer opportunities for supplying increasingly sophisticated products. Although manufacturing is considered more attractive, certain areas of tourism and horticulture can be equally appealing.
* New export opportunities are created as southern producers establish closer links with foreign customers. Producers of labour-intensive products such as garments, horticulture and footwear frequently depend on large retailers and specialist international traders for designs, information about demand and technical support..."