Chamberlain S. Peterside writes
At the end of the day it’s a question of making strategic cost-benefit analysis that stretches beyond your comfort zone. For one, companies/entrepreneurs must constantly strive to uncover new grounds rather than rest on their laurels or else they will soon become extinct. For companies looking to scale higher altitudes in sectors like natural resources, technology outsourcing, telecommunication, low-cost manufacturing, consumer goods/services retailing, infrastructure development and the like, some of the emerging countries present stupendous growth prospects that are impossible to ignore, as reflected in the colossal volume of potential consumers and resources – China is estimated to have more mobile phone users than the whole of US population, India’s middle class is almost equivalent to the total population of Western European, while phone subscription in Nigeria grew from less than 700,000 to over 25 million within 5 years (2001-2006), according to published data.
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