Nigeria's Nollywood: A Diamond in the Rough?

Africa-Ready for Business reports on the various attributes of Nigeria's Movie industry and asks whether it is a "Diamond in the Ruff?":

What if....what if there was a product that could be made in Africa, boost local employment, earn foreign exchange, and enhance Africa's image outside of Africa all at the same time? That would be tremendous, am I right? In fact, just performing one of these items in good fashion, in any part of the world, would probably earn the business person or persons behind the effort major recognition. So, it should follow that anyone whom is able to simultaneously do all five of these functions, plus do it in Africa, should attract major international press coverage-right? If you are nodding your head "yes" that's exactly what I did too. However, there is such a product-that is made in Africa. Many of you may not have heard of it before, but I am sure that most of my readers who are from Africa are at least somewhat familiar with it. This brings us to today's topic-Nigerian cinema.