Seeing through damage of donor aid in Africa

Emmanuel Opati writes that:

The major factor that is being ignored all these efforts is the role of Africa’s image. Africa is a “product” that has been produced and pre-packaged by the mainstream western media to meet the presumed demand of juicy African stories for the Europeans and North Americans. The Africa that most Europeans and North Americans know is Africa made in the media....Mainstream western media would rather have their senior correspondent stationed in Iraq compiling stories from a hotel room, than have one stationed in Nairobi. When it is Africa, they only pop-in-and-out of the continent.
As a result, the term Africa has become pejorative that North American and European investors have shied from investing on the continent despite the enormous resources and cheap labour.In addition to the media, some international non-profit organisations have exacerbated the damage done to Africa’s image.