What is the purpose of art? I'm not an art history or philosophy major, so I don't really know the answer to that, if there is truly one answer, but I can tell you this- I don't think the purpose of art is to promote the state's interests.
At one time, this was believed to be the purpose of art. Many regimes around the world felt that literature should serve the national interest or it had no inherent right to exist (source). These regimes felt that art should be used by a regime to promote their beliefs. In particular, these regimes felt that posters especially could be used as a way to blatantly present the beliefs of their political party party. These people felt that art should be used to convince the people of the beliefs of the state. The posters this regime wanted created were usually simple and got to the point, and it was intended to target the emotions of the people that looked at it (source).
Enough history. Today, Barack Obama is attempting to promote art that does the same thing. Recently a blogger writing at Big Hollywood was invited by the National Endowment for the Arts (NEA) to take part in a conference call that invited a group of rising artist and art community luminaries “to help lay a new foundation for growth, focusing on core areas of the recovery agenda - health care, energy and environment, safety and security, education, community renewal.”
The call was hosted by the NEA, the White House Office of Public Engagement, and United We Serve. The call would include “a group of artists, producers, promoters, organizers, influencers, marketers, taste-makers, leaders or just plain cool people to join together and work together to promote a more civically engaged America and celebrate how the arts can be used for a positive change!” There were approximately 75 people participating, including many well respected street-artists, filmmakers, art galleries, music venues, musicians and music producers, writers, poets, actors, independent media outlets, marketers, and various other professionals from the creative community.
Backed by the full weight of President Barack Obama’s call to service and the institutional weight of the NEA, the conference call was billed as an opportunity for those in the art community to inspire service in four key categories, and at the top of the list were “health care” and “energy and environment.” The service was to be attached to the President’s United We Serve campaign, a nationwide federal initiative to make service a way of life for all Americans.
We were encouraged to bring the same sense of enthusiasm to these “focus areas” as we had brought to Obama’s presidential campaign, and we were encouraged to create art and art initiatives that brought awareness to these issues. Throughout the conversation, we were reminded of our ability as artists and art professionals to “shape the lives” of those around us. The now famous Obama “Hope” poster, created by artist Shepard Fairey and promoted by many of those on the phone call, and will.i.am’s “Yes We Can” song and music video were presented as shining examples of our group’s clear role in the election.
Obama has a strong arts agenda, we were told, and has been very supportive of both using and supporting the arts in creative ways to talk about the issues facing the country. We were “selected for a reason,” they told us. We had played a key role in the election and now Obama was putting out the call of service to help create change.
The machine that the NEA helped to create could potentially be wielded by the state to push policy. Through providing guidelines to the art community on what topics to discuss and providing them a step-by-step instruction to apply their art form to these issues, the “nation’s largest annual funder of the arts” is attempting to direct imagery, songs, films, and literature that could create the illusion of a national consensus. This is what Noam Chomsky calls “manufacturing consent.”
So, to summarize, our President, through a group called United We Stand, is organizing artists and giving them guidelines on what sort of art to produce. The art will promote the interests of the Democrats and try to persuade voters to support their views. This is propaganda, and as the group was informed, Obama regarded propaganda as very important, perhaps even calling it "
a weapon of the first order".
This website has some good ideas on the sort of posters that Obama would like created. Check it out to get a taste of what is to come under an Obama administration. Oh, and if you haven't guessed it yet, you'll have to click on the links to find out what sort of regimes of the past saw art the same way that Obama does.
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