The VOA profiles Reuben Coffie's work with CARE:
Coffie and his team develop and implement strategies for producers of crops that may have export potential, including cashews, pineapples and pawpaw.
These efforts are plagued by poor yields and product quality – problems Coffie says he’s determined to reverse:“What we do," he said, "is build their capacity, build their knowledge base, pass on some innovative ideas, train them in the best techniques to improve what they do and get them to understand requirements of the [export] market, like certification issues."
Listen here.
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