James Shikwati highlights the lack of emphasis on entrepreneurship and innovation in Sub-Saharan Africa:
"...For Kenya, and by extension Africa, entrepreneurship is understood to mean activities carried out by the illiterate and the uneducated. The ‘Jua Kali’ (open air market) sector predominantly focuses on modifying items for household use. The education system is designed to produce workers and not innovators. Most people follow pre-set manuals to the already existing products that may not necessarily fit the needs of the continent. Very few individuals are willing to risk and venture into the uncharted seas of economic opportunity..."
Zip Your Mouth and Produce!
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