Founded by Ngozi Okonjo-Iweala, recently profiled in the FT, NOI Polls seeks to address a knowledge gap in opinion research within Nigeria.The company states that:
The lack of adequate information often hampers decision-making by both businesses and governments. Although there is a large domestic market and an emerging middle class in Nigeria, most businesses operating in the Nigerian environment know that it is difficult to assess market demand or even consumer preferences. Similarly, government policy-makers are often unable to ascertain genuine public opinion on important economic or social issues as well as important government policy changes, reforms or legislative actions.
0 komentar:
Posting Komentar