In NextBillion Manuel Bueno writes:
In the BOP, innovation often entails an unusual combination of technologies and other components that generates value for the consumer. It does not normally involve capital intensive research (like that which may be done in western pharmaceutical or technological corporations) or complex supply chains. BOP innovations are, for example, adding a torch light to mobile phones or developing wider washing machine pipes (for cleaning vegetables, you see). Rebecca Henderson of MIT and Kim Clark of Harvard have coined the phrase "architectural innovation" to describe these kind of innovations...Anywhere in the word, the best innovation will be the one that involves short development periods, less invested resources and brings additional benefits as fast as possible. However, at the BOP level, we are talking about probably more intuitive, more spontaneous and open innovations. They have a stronger anthropological bent, being dependent on customer observation and with more "obvious" innovations, rather than the more scientifically advanced research western markets are used to.
0 komentar:
Posting Komentar