David Kaiza writing in the East African discusses the wider cultural impact of Nollywood:
The future impact of this is beyond what Pan Africanists a generation ago would have dared dream: Almost at one stroke, these films have ring-fenced the African world. Once, not too long ago, scholars looked at the African world as a fractured existential context in which Africans craved for Western objects by which to present themselves.
Elaborating on the burgeoning cultural capital of West Africa in comparison to East and Southern Africa he asks:
Were they more gifted? No. They had the advantage that the pre-colonial cultures their peoples developed remain, to this day, intact and wholesome. Along the length and breadth of Nigeria, annual cultural festivals provide a rich heritage of types, symbols, language, narratives and drama that creative Nigerians dip into time and again.
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