Sudan Radio

courtesy of Sudan Radio

The Sudan Radio Service, which has been operating since 2006, recently began incorporating mobile technology into its work to both monitor the reach of its broadcasts and to solicit reader feedback...Jacob Korenblum of SoukTel, the company that designed both mobile services, explains that the radio service, which is based out of Nairobi, Kenya and Juba, Sudan, wanted to make sure that the broadcasts were being heard by its target audience. He explains, “The power of radio is that it can reach millions of people; the challenge of radio is that you don't know if people are listening. […] So I think that there was a big need for ways to get feedback from listeners across southern Sudan."