President Barack Obama is going to drop the most money ever in the history of campaign spending in this coming election- likely far in excess of a billion dollars. A small amount of that money will be spend on positive advertisements- ads which show Obama giving good speeches, receiving the Nobel Peace Prize, making the call to take out bin Laden, etc- but the majority of the money will be dedicated to hit pieces against the GOP candidate. Most of the ads will be phony made up charges accusing/implying that the GOP candidate is racist, or obstructionist, or against the working man, or radical/extreme, or a tool for some sort of sinister plot. But the people who run Obama's campaigns are not fools, and will do some research on their opponent, and honestly they're not clever or creative, so they'll just recycle old arguments.
If Mitt Romney runs against Barack Obama, Obama will run the following advertisement (or some variation of it). It was originally produced by Ted Kennedy, who knew how to win office even though he murdered people. Kennedy beat Romney in a 1994 Senate race (17 years ago) by attacking Romney’s record at the consulting firm Bain and Company. See, Romney is a savvy and skilled businessman, and that's his biggest draw- but if voters can be convinced that he made his money by firing poor workers and leveraging government handouts so he could make millions, than his biggest asset for office can be considerably weakened.
Here is the video that Mitt is going to have to figure out how to counter if he runs for President against Obama:
Mitt Will be Hammered by Ghosts of Races Past
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