The BRIC threat to Manufacturers

Image via WikipediaA recent report from Cambridge University on the rise of BRIC manufacturers:

“highlights the threat to western business growth from a new breed of companies emerging onto the global stage.”

Quoting Zhang Ruimin, CEO of Haier:

“In the globalisation era, there are two categories of companies. One is the international company, and the other is the one taken over by the former group. There isn’t a third choice.” As a result, further rationalisations within industries are likely with the emerging multinationals often in the role of acquirer, but the targets will include MNCs (or parts of MNCs) as well as national and regional players...[continue reading]

The question then becomes when will we see the African EM manufacturer's join the race?
via Seeking Alpha