“Every designer’s work in Nigeria is couture,”-Frustration in Nigerian Fashion

Chude Jideonwo writes about the challenges of the fashion industry in Farafina:

“Every designer’s work in Nigeria is couture,” Debbie Ogunjobi of Everywoman stores in Lagos said a few years ago, “because, there’s no ability to mass produce.”...he challenge lies in bringing back the spark, and with the new spark, a jolt of sustainability. Some experts have pointed to investment—building the industry to a level where businessmen and corporate players can invest much-needed funds that come with the burden of achieving concrete financial results. After the cameras have stopped clicking, it really comes down to the money.