Ibukun Awosika founder of The Sokoa Chair Centre at Wharton:
“Africa … is highly diverse. It is [not] one country. It is 52 different countries.” She takes to task anyone who still clings to the Western business stereotypes that dog the continent. Not checking out business opportunities in such a vast and underdeveloped market is costing those people money…
“Those markets that CNN tells you are not the good markets are actually the hidden secret,”...The former chemist’s implication: Her enterprise serves as an example of the lucrative deals in African countries that savvy outside investors can encounter, if they know where to look...[continue reading]
via AfricanLoft
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