In 3QuarksDaily Aditya Dev Sood writes about India's 'Mela Economy'...analogues of our Jua Kali's,Nnewi's ,Suame Magazine's and other under recognized informal networks? :
In the absence of malls and supermarkets, and given the diffuse distribution of the population in the countryside, a system of local weekly markets operates, which cycles through the countryside, so that on any given day you might be able to find a local market less than five kilometers away. You might go there to buy groceries or staples or fuel or essential tools and supplies, but you might also go to sell what was cooking or pickling or spinning or weaving or otherwise in preparation within the house. Most of the buyers at such santhey-s or haat-s or peth-s or similar weekly local markets might at the same time or on other days be sellers. The relationship between buyers and sellers is direct, and in principle at least, reversible. Through the propagation of the charkha, the manual spinning wheel, Gandhi's social philosophy expressly enjoined all of us users to also be creators of value. The village market and Gandhian economy, therefore, follows a decentralized peer-to-peer model, the very antithesis of the modern retail chain, and of late capitalist consumerism in general.More here
Mela-s are more festive, extensive and intensified versions of local markets, conducted to an annual rather than weekly calendar, often in alignment with harvest cycles. The people must have something to trade and something to trade with, for there to be a reason for a mela. The form of the mela seems to promote a kind of critical regionalism, similar to the wine concept of terroir: the kinds and varieties of goods available can be known on the basis of where they are from, the special techniques were employed in the creation, and the distinctive natural materials of which they are constituted.
Image courtesy Times of India and Global Economy
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