Rebranding

Afromusing revisits TED Global 2007:

I think TEDGlobal Arusha has started that rebranding process, by bringing to Africa a mix of intellectuals, scientists, technologists…you name it; to experience an alternate African reality of sorts. Last monday, I was reminded by Sean (of Park Paradigm) to not underestimate the value in bringing prospective investors to Africa, so they can have a different context, and perhaps get over that ‘cognitive dissonance’. As I look back to TEDGlobal, I remember that I was in awe of my fellow Africans, I was inspired by them, and felt that we had just gotten to the ‘jumping off point’. I am still inspired by their talks as they are released on TED.com. Well, December 30th 2007 came, when the meme of ‘Kenya’s potential’ suffered quite a blow. It will take awhile to rebuild that confidence in my mind, let alone the minds of others. I think other countries in Africa have a positive meme attached to them and boy, am I envious. My Ghanaian friends, please guard the positive meme of Ghana with all you’ve got. As a Kenyan, and also as an African I still believe that we can redefine/ we are redefining what it means to be African...[continue reading]